Step 1. Introduction
Link text is a description of its destination. Effective link text makes finding information easier and decreases their disorientation after they follow it.
Clear link text is useful for both:
- Screen reader users who often jump from one link to another when navigating the website.
- Mouse users who are comfortable when links are presented in a way they're accustomed to.
In short, if you want your user to follow a link, they need to understand where it leads or what it does.